You might be thinking about what Samsung offered at CES 2025. So Samsung has always been a leader in innovation, and this year's CES is no exception. They've unveiled a collection of exciting new products that will turn heads. Stick around because we're about to uncover the secrets behind Samsung's latest and greatest.

Jong-Hee (JH) Han, Vice Chairman, CEO and Head of Samsung’s Device eXperience (DX) Division, opened Samsung’s CES 2025 talked about the company’s roadmap for Home AI and said:
“I’m proud of how we have introduced new technologies and intelligence to the home, connected key devices and set the standard for the home of the future. This year at CES, we are reinforcing our commitment to delivering personalised experiences through our widespread implementation of AI and we will continue this journey of AI leadership in the home and beyond, not just for the next decade, but for the next century,” 

AI for All:

At the heart of Samsung's vision lies "AI for All," where artificial intelligence seamlessly integrates into our lives.

Smart Home Revolution

Imagine your fridge suggesting recipes based on what's inside, or your washing machine adjusting cycles for the perfect clean. Samsung's AI-powered appliances make everyday tasks smarter and more efficient.

Personalized Experiences

Your phone learns your habits, offering personalized recommendations and a more intuitive interface. Bixby, Samsung's virtual assistant, understands you better than ever, making interactions more natural and helpful.

Health & Wellness

Samsung wearables and health devices use AI to track your fitness and provide personalized insights to help you live a healthier life.

Samsung continued to push the boundaries of display technology:

MicroLED Marvels

These cutting-edge displays offer stunning brightness, incredible clarity, and vibrant colours, redefining the home theatre experience.

QD-OLED Evolution

Combining the best of quantum dot and OLED technologies, these displays deliver superior picture quality, making your favourite shows and movies come to life.

Flexible Futures

Foldable and rollable displays are becoming a reality, offering exciting new possibilities for how we interact with technology.

Beyond the Home

Samsung's influence extends beyond the living room

Sustainable Solutions

Samsung is committed to sustainability, incorporating eco-friendly materials and energy-efficient technologies into its products.

Gaming Galore

High-performance gaming displays and the Samsung Gaming Hub deliver an immersive and exciting gaming experience.

Smart Things Everywhere

From your home to your car, SmartThings connects your devices seamlessly, making your life more convenient and connected.

The Future is Now

Samsung's vision for the future is one where technology enhances our lives, not complicates them. With AI at the forefront, Samsung is creating a world where technology is more intuitive, more helpful, and more enjoyable than ever before.